Automattic’s Tumblr and WordPress in Talks with AI Companies for Training Data

Introduction

According to recent reports, Tumblr and WordPress, both owned by Automattic, are in talks with AI companies Midjourney and OpenAI to provide training data scraped from users’ posts. The deals are said to be imminent and could potentially generate a new revenue stream for Tumblr.

Data Sharing and Opt-out Option

Automattic plans to introduce a new setting that will allow users to opt-out of data sharing with third parties, including AI companies. However, the specific details of the data shared with Midjourney and OpenAI are unclear.

Monetization Challenges

Automattic’s acquisition of Tumblr in 2019 has presented challenges in monetizing the platform, and this AI deal could be a step towards finding new sources of revenue.

References:

• Engadget: Tumblr and WordPress posts will reportedly be used for OpenAI and Midjourney training
• The Verge: Tumblr’s owner is striking deals with OpenAI and Midjourney for training data